I've always been someone who makes things.

As a kid I was building websites, teaching myself to code (badly) but design beautifully — chasing every creative outlet I could find. Photography. Writing. Anything that let me take something and turn it into something else. That part of me never left. It just waited for the right moment.

I went to school for social work because the other thing that's always been true about me is that I love watching people become who they're meant to be. Helping someone step into a fuller version of themselves has never felt like work. It's just who I am.

When I became a mother, everything came into focus. Motherhood didn't slow me down or take anything from me — it showed me exactly who I was. I'm a stay at home mom, present for the chaos and the quiet, and this coming year I'll be homeschooling my oldest two. I wouldn't have it any other way. My kids watch me learn hard things, try new things, and show up fully for my life. That's not accidental. That's the whole point.

In that season I also founded Birth Belongs To Women — a birth activism brand close to my heart that keeps me deeply rooted in the women's space. It was in that world that I remembered something about myself: I still had so much more I wanted to create.

So in 2024 I made a decision. I was going to learn something I'd always wanted to learn and actually go all in on it. I took a Showit web design course expecting to like it. I did not expect to be completely obsessed with it. But here we are.

The detail, the intentionality, the way design lives right at the intersection of photography and storytelling and human connection — it was everything I'd been circling my whole life finally in one place.

Her Brand Designs is where all of it lives now. The creativity. The social work heart. The motherhood. The belief that when a woman finally lets herself be fully seen — everything changes.

How we got here

Custom Brand and Web Design for Doulas Photographers Therapists and Coaches