SHOWIT WEBSITES FOR BIRTH, WELLNESS + PHOTOGRAPHY
you’re good at what you do. your website should say so.
I design Showit websites and brands for photographers and women in wellness and birth work — the ones who are incredible at what they do and still hesitate before sending someone their link. Let's make it something you're proud to send.
HERE'S WHAT I ACTUALLY BELIEVE
trying to appeal to everyone is the fastest way to disappear
You've been told to stay neutral. Keep it professional. Don't be too niche, too opinionated, too much. So you softened your edges, picked safe colors, wrote copy that could belong to anyone.
And then wondered why the wrong clients keep finding you.
Here's the thing nobody tells you: your brand isn't supposed to work for everyone. It's supposed to work for her — the woman who sees your website and feels like you read her mind. The one who books without negotiating your prices because she already knows you're the one.
That only happens when your brand is actually, completely you. Not the safe version.
and that's exactly what we're here to build
THE WOMAN BEHIND THE WORK
I'm Jessica — Showit designer, mama of three, and your honest-but-kind friend in this. I went to school for social work, so I'll ask the questions that pull the real you out of hiding, then build a site that sounds like her.
more about me →
WAYS TO WORK TOGETHER
when you're ready to stop hiding
Custom Website Design for Photographers Doulas Therapists and Coaches
THE FOCUSED BUILD
one page. full impact.
One long-form page with everything she needs to say yes. Perfect if you're newer, have one signature offer, or are tired of sending people to your Instagram bio.
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THE FULL EXPERIENCE
built around you,
from the ground up.
Five custom pages, a full logo suite, and the strategy behind every word. For the woman with more than one offer who's ready for her website to do some of the selling.
learn more →
see the plans →
Updates, fresh photos, blog posts, and social content — so your site keeps looking like you long after we're done.
semi-custom & template shop
SOMETHING NEW IS COMING
RECENT WORK
women who stopped blending in
mental health counselor \\ custom site
compassionate counselor
wedding photographer \\ custom site
nicole schuler photography
doula + photographer \\ custom site
called to serve doula
called to serve doula
The Project:
Cynthia knew exactly who she was. A doula, a motherhood photographer, a woman called to hold space for other women in their most sacred moments. What she didn't have was a website. Not because she wasn't ready — but because she hadn't found someone who could actually do her justice.
Until now.
She came to me wanting more than a pretty site. She wanted women to land on her page and immediately feel the same thing they feel when Cynthia walks into a birth room.
Safe. Seen. In the right hands.
So we started there. With the feeling first. We wove her dual services — doula care and photography — together in a way that felt completely natural, because for Cynthia, they always have been. We built copy that spoke directly to the mothers she was made to serve. We chose every color, every image, every word intentionally — because her work deserves that kind of intention.
Now Cynthia has a website that feels as sacred and powerful as the work she does. Her dream clients find her, feel her, and know — before they've finished reading — that she's the one.
Nicole Schuler Photography
The Project:
Nicole's photography makes you feel something. Cinematic, nostalgic, deeply human — her images capture the kind of raw, unscripted emotion that most photographers spend their whole careers chasing. Her old website did none of that. It was a template. Clean enough. Fine enough. And completely unworthy of her work.
She came to me ready to stop apologizing for her prices and start attracting clients who already knew she was worth every penny. She wanted a website that felt like stepping into one of her photographs — immersive, intentional, layered with texture and meaning.
We started with her story. Who she is, how she sees the world, what she wants her clients to feel from the moment they land on her page. Then we built around that — editorial layouts, cinematic imagery direction, copy that sounded like Nicole actually wrote it because it was built around how she actually thinks and speaks.
Every time I pushed her to go deeper, to be more vulnerable, to tell her story in a way that felt fully hers — she showed up. And it shows.
The result is a website that doesn't just showcase her work. It IS her work. Nostalgic yet timeless. Personal yet elevated. A true reflection of the way she sees the world.
the compassionate counselor
The Project:
Darian knew something was off before she even came to me. She'd been looking at therapy websites for weeks — the kind that feel cold, clinical, and distant. The kind that list credentials and bullet point services and make you feel like you're filling out a form instead of reaching out for help. She didn't want any of that.
Because Darian isn't just a therapist. She's a human first. Someone who has navigated her own anxiety, her own hard seasons, her own exhausting attempts to hold it all together. She wanted her brand to reflect that humanness — to feel like sitting down with someone who has genuinely been there and genuinely gets it.
So we ditched the jargon entirely. We leaned into warmth, honesty, and a little well-placed humor — because Darian knows that sometimes laughter is part of the healing too. We wrote copy that didn't push services, it created comfort. That didn't explain her approach, it demonstrated it. Every word was chosen to make the woman reading it feel less alone before she'd even booked a session.
Darian's site now says what she's always wanted to say out loud: you're not alone in this. I see you. I hear you. Let's figure this out together.
And women feel it the moment they arrive.