The cost of a doula or birth photographer website usually lands somewhere between about $300 for a template you set up yourself and $3,000 or more for a custom site, plus about $27 to $49 a month for Showit and a yearly domain fee. My one-page sites start at $1,500 and my custom sites start at $3,250. Those are real numbers, and I’m sharing them on purpose.

Because here’s the thing. When most birth workers ask me what a website costs, they’re only looking at the number. They’re not looking at what it costs them not to have one.

Last updated: October 23rd, 2026

Heads up: my Showit link in this post is a referral link. If you sign up through it, you get a free month, and I get a little thank-you from Showit too. It doesn’t cost you anything extra.

How much does a website cost for a doula or birth photographer?

Honestly, a lot of the doulas who reach out to me are hoping to spend around $1,000 to $1,200. And I get it. Doula work is a calling, and the pay doesn’t always match the hours. That’s exactly why I created my one-page website: it’s a landing page that gives a doula a real, professional home online without the full custom investment.

Here’s roughly how the options shake out:

  • A template you customize yourself: about $297 to $675 up front for doula-specific or premium Showit templates, plus your platform fees and your time.
  • Done-for-you monthly website plans: around $55 to $75 a month from doula-focused website services.
  • A one-page custom site with me: $1,500 (six sections, a mini logo suite, two rounds of revisions, about four weeks).
  • A full custom site with me: starting at $3,250 (five pages, your full brand, three rounds of site revisions, about eight weeks, plus one booking or CRM integration). Need more pages? Those can be added.
  • Custom sites in general: usually $3,000 and up, and agencies can go well beyond that.

So I sit right at the entry point of custom. Not the cheapest, not the most expensive, and very intentional about what you get for it.

And yes, both include branding. That’s the part people miss when they compare prices. My one-page comes with a mini logo suite, and my custom sites come with your whole brand: logo suite, colors, and fonts.

Photographers are a little different. If you’re a birth or family photographer, you really need a website to showcase your work. Half the time, photographers don’t even know how good their work is until they see it in a website format. Your future client needs to be taken through an experience. She needs to feel something.

And one more thing for my photographers: show the work you want more of. If you want to book more births, fill your site with birth stories, not a little bit of everything you’ve ever shot. Showit is a favorite with photographers for a reason. It gives your images the room they deserve.

What will you pay besides your designer?

This is the part that catches people off guard. A lot of clients think, okay, I’m just getting a website designed. Then they find out there are other costs that belong to them:

  • Your Showit plan: a monthly subscription, about $27 to $49 a month depending on your plan and whether you want a blog (a little less if you pay yearly). This is what keeps your site live.
  • Your domain: the yourname.com part, paid yearly to wherever you bought it.
  • Your designer: the one-time cost to build it.
  • Fonts and stock photos: some fonts and stock images need a paid license to use on a business website. There are plenty of free options too, so this one is up to you.
  • Branding photos: a session with a brand photographer so your whole site feels cohesive (more on that below).
  • Copywriting, if you’d rather hand it off: a copywriter, or a copy add-on with your designer. Mine is $400 for up to five pages.
  • Your booking or client tool: something like Acuity or Jane App, if you use one. That’s its own monthly subscription.
  • A professional email address: like [email protected], usually a small monthly fee through something like Google Workspace.
  • SEO setup, if you want help getting found on Google: not every designer includes it. Mine is a $350 add-on.

Your Showit plan and your domain are two separate things, and you’ll keep paying for both after launch, along with any booking tool or email you add. The rest are mostly one-time costs. I always want my clients to know their monthly, yearly, and one-time costs before we ever start.

Why do branding photos and copy matter so much?

Okay, I’ll be honest: people are a little shell shocked when I tell them they need branding photos. But go look at a website with cohesive photos, with the same editing style all the way through. Then look at one built with unedited iPhone photos. It’s a completely different experience. The second one just reads as cheap, even when the person behind it is incredible.

There are budget-friendly ways to get photos done, like a mini brand session or trading services with a photographer friend in your birth circle. But when you sign on with me, you’re investing in yourself and finally taking your craft seriously. My dream client might be nervous about seeing herself in that light. She does it anyway.

Copy is the other one people underestimate. It feels like you can just write the words yourself, and sometimes you can! But good website copy has a whole psychological process behind it. It guides the person who lands on your site toward your offers, and tells her why you are the right person for her birth, her family, her season.

Template, DIY, or a designer: which one fits where you are?

I’m not going to tell you everyone needs a custom site, because that’s just not true. You have to mind your pocket.

If you’re just starting out, a template is a smart, beautiful way to get going. A good template gives you real structure and lets you grow into your business.

Just know a template is a starting point, not a finished website. Other doulas might be using the exact same one, and it won’t write your words or take your photos for you. DIY costs you something too: your time. Every hour you spend learning a website builder is an hour you’re not with your clients or your family.

If you’ve been in business a while and you have multiple offerings, that’s when I really think a one-pager at the very least is 100% worth the money and time. Think of birth workers who offer childbirth education, postpartum doula support, lactation services, placenta encapsulation, birth doula support, and birth photography, each with different packages. That’s a lot to organize, and your website is where a woman figures out which one is for her.

And whatever route you take, check it on your phone. A lot of the women looking for you are scrolling at 2am, pregnant and wide awake. In Showit, I design your mobile site separately, so it looks just as good on her phone as it does on a laptop, not squished.

Whatever you choose, be ready to keep it up to date. A website is a living part of your business, not a one-and-done.

If keeping it updated isn’t your thing, you can hand that off too. My maintenance plans start at $125 a month, so your site stays fresh without landing on your to-do list.

So what does it cost you not to have one?

This is the part nobody puts a price tag on, but it’s real.

  • The price you can’t quite bring yourself to charge. It’s hard to ask for what you’re worth when your online presence doesn’t look like it.
  • The families who reached out while you were at a birth. You can’t answer DMs in the middle of a 20-hour labor. Your website keeps answering her questions while you’re busy. Without one, she might just move on.
  • The trust you didn’t get to build. Before she invites you into one of the most personal moments of her life, she wants to see your face, hear your story, and read what other families said about you. A website gives all of that a home.

None of that shows up on an invoice. But it adds up.

What actually changes after launch?

The numbers matter, but this is the part I love.

A birth worker I designed for sent me this after her project:

I walked into it expecting to get a website. But I walked away with a brand that truly embodied ME and showcased exactly who I am authentically. … She delivered something so much more than a website. She helped me become reignited in passion about myself which in turn helps me to do my work even more passionately.

A doula I’ve worked with twice raised her prices after her site refresh. She had a big boom in her business and her confidence, took her social media seriously, and built a really strong community in her area. She’s actually the one who started referring so many women to me, and she still does, even after moving across the country.

That’s what happens when you put yourself out there as the professional you already are. You realize you’ve been undercharging, and you start attracting clients who are serious about working with you.

Can’t I just use Instagram?

I hear this one all the time. And listen, social media is a great tool, and I’m all for it. But it’s not yours. It’s borrowed.

Anything can happen to your account. It can get hacked, locked, or shut down, and getting it back isn’t always easy. The algorithm decides who sees your posts, not you. Your followers, your content, and your messages all live on someone else’s platform, under their rules.

And then there are the DMs. When it’s a few inquiries, it feels easy and personal. But when things really start taking off for you, it gets messy fast. Inquiries get buried, you’re answering “how much do you charge?” over and over, and the woman who was ready to book slips through the cracks.

Your website fixes a lot of that:

  • It’s yours. Your domain, your words, your photos. No algorithm or account ban can take it away.
  • It helps families find you on Google. When someone searches for a doula in your area, or looks you up after a friend mentions you, your website can show up with your services, your location, and your story.
  • It’s easy to share. Not everyone lives on Instagram. Her partner, her mom, the midwife who might refer you: a link to a real website is easy to pass along and easy to trust.
  • Your inquiries land in one place. A contact form or booking link sends every inquiry to your inbox with the details you need, so nothing gets lost in your DMs.
  • It answers her questions before she asks. Your packages, your process, and your prices if you share them. By the time she reaches out, she already knows you’re a fit.
  • It shows you take your business seriously. For something as personal as her birth, she wants to know you’re the real deal.

So keep showing up on social. Remember that doula who raised her prices? She took her social media seriously too, and it helped her build a strong community. Social helps people find you. Your website is home base, the one place online that’s actually yours.

Why I put my prices out there

I love transparency. I love informed consent (you know what I’m talkin’ about, birth world). And I love being informed myself.

Posting my prices helps you figure out if I’m the right fit for you, and helps me know if you’re the right fit for me. I don’t want to waste anyone’s time, and I don’t want to be lowballed either. I’m pretty what-you-see-is-what-you-get. I mean what I say, and I’d rather you have every number up front!

And honestly? My process goes deep, and a lot of my clients tell me they got so much out of it. I want you to know exactly what you’re getting before you ever say yes.

“It feels like a lot right now”

If that’s you reading this, that’s okay. I’m here when you’re ready.

I don’t need anyone to make an investment they don’t feel 100% confident about. Money is real, and I completely respect it. I’m not the salesy or pushy type, and I’m not going to talk you into something you’re not ready for.

The women I love working with are the ones who know this is their next step. They’re ready to dive into the brand questionnaire, show up for the process, and take themselves seriously, even if they’re a little scared. They do it scared anyway.

And if you reach out just to get information and that alone was a big step? I’ll celebrate that with you, even if you don’t go with me. It’s happened more than once, and some of those women came back later. At the end of the day, this is about a relationship. I don’t have to be the designer for everybody.

If you’re curious what working together would actually look like, you can see my packages and process here. No pressure, just information.

FAQ

How much does a website cost for a doula? It depends on how you build it. A doula template usually runs about $297 to $675 up front, done-for-you monthly plans run around $55 to $75 a month, and custom sites generally start around $3,000. At Her Brand Designs, one-page sites start at $1,500 and custom sites start at $3,250. Platform and domain fees are separate.

What does Showit cost each month? Showit’s main plans run about $27 to $49 a month, or roughly $22 to $39 a month if you pay yearly. The website-only plan is the cheapest, and the blog plans cost more. Your plan keeps your site live, and it’s separate from your yearly domain and your designer’s one-time fee. Check Showit’s pricing page before you budget, since prices change.

Is Showit a good website platform for doulas? Yes, especially if design matters to you. Showit gives you full design freedom without code, lets your desktop and mobile sites be designed separately, and connects to a WordPress blog when you’re ready to grow on Google. The trade-off is the monthly cost, which runs higher than some other builders. It’s the only platform I design on.

Do I need branding photos before I get a website? If you’re investing in a custom site, yes. Cohesive, professionally edited photos completely change how your website feels and how seriously visitors take you. There are budget-friendly ways to get them done. With Her Brand Designs, photos need to be shot, edited, and delivered before the brand strategy call.

Should a new doula use a template instead of hiring a designer? Often, yes. If you’re just starting out, a template is a smart, affordable way to get a professional site up while you grow. Once you have multiple offerings, like doula support, childbirth education, or birth photography, a one-page or custom site usually becomes worth the investment because there’s more to organize clearly.

Do I need a website if I have Instagram? Instagram is a great tool, but it’s borrowed. Your account can be hacked or shut down, the algorithm decides who sees your posts, and inquiries get buried in DMs as you grow. A website is yours, it can show up when families search for a doula in your area, and it sends every inquiry to one place. Use both: social to stay visible, your website as home base.

How long does it take to build a doula website? A template can go up as fast as you can set it up. With Her Brand Designs, a one-page site takes about four weeks and a custom site takes about eight weeks, once your photos and copy questionnaire are in. Having those ready ahead of time is the biggest thing that keeps a project on track.