Breaking Up with Imposter Syndrome (And What Happened Next)
There was a version of me who believed I wasn’t qualified enough. Not creative enough. Not ready enough. And definitely not the kind of woman who could run a business, raise two babies, and design websites that made other women cry (the good kind of tears).
That version of me? She was loyal to imposter syndrome. And sis — we had to break up.
I used to shrink myself in rooms I was meant to lead in.
In the early days of starting Her Brand Designs, I would get messages from potential clients — women with heart, vision, and purpose — and I’d still question whether I was “the right one” for the job. Even after so much time designing, studying branding, and literally pouring my soul into every site, I felt like a fluke. Like maybe I just got lucky a few times.
If you’re a creative woman, a birthworker, a photographer, a therapist, or a healer — and you’ve felt this too? You are not alone.
What changed?
I stopped waiting for external validation. I stopped believing I needed a certain number of followers or testimonials or fancy design awards to “qualify” me. I started treating my work — and myself — like I belonged. Because I do. And you do too.
I started noticing how imposter syndrome had been hiding behind perfectionism. Behind procrastination. Behind over-explaining my prices or second-guessing my creative direction. Sound familiar?
So I got clear.
On who I was.
Who I served.
And how powerful it is to create a brand that actually feels like you.
What happened after the breakup?
✨ My dream clients started showing up — the ones who get it.
✨ I designed websites that felt like freedom, not formulas.
✨ I stopped sounding like everyone else — and finally, sounded like me.
This shift didn’t come from a course or a strategy. It came from trust. From letting go of the pressure to prove, and choosing instead to embody. Imposter syndrome didn’t vanish overnight. But I stopped letting her drive.
If you’re in that place —
Where you know you’ve got something to offer but your fear is louder than your fire — I see you.
Here’s your reminder:
You are the real deal.
And when you start showing up like you believe that?
Your people will feel it. They’ll find you. And they’ll trust you.
Especially if your brand and website reflect who you are — not who you think you have to be.
Ready to ditch imposter syndrome energy from your website?
Let’s build something that looks and feels like you — a brand that radiates confidence and clarity.
You bring the heart. I’ll bring the design magic.
💻 Inquire now for a long-form homepage or custom 5-page website — and let’s create a digital home that speaks your truth.
